KATHY KALI
Senior UI Designer
Oct 2013 - Oct 2014
Working as part of the Lloyds in-house design team, I had the opportunity to work on the first version of their responsive designs for the public facing Lloyds and Private Banking website.
In addition, I worked on existing journeys of the mobile apps for Lloyds, Bank of Scotland, TSB and Halifax.
Uplifting the Post Office website design with mobile-first, user centered, responsive designs based on user testing to inform our design decisions. Brought in as a SME working agile with the UX lead (SME), in-house Product Owner and third-party development team, we designed a new homepage, product and category page. In addition, I created detailed spec document/styleguides based on pattern and modular designs for developers and third-party agencies to work with whilst providing guidance and creative direction for the internal studio designers on image selection and asset creation by the in-house Post Office studio.
The previous UI of the Post Office website was designed without enough user testing and research and we were tasked to “Uplift” three pages and observe them through user testing sessions. The designs broke up the boxed feel of the homepage and provided a more through overview of the offerings the Post Office has which in return has increased awareness and a user-first experience for customers.
Art Direction, UI and UX Design
Jul 2013
Created a responsive design for the new EdComs website.
Nov 2015
Commissioned illustration for a poem by Rachel Bradburne for her 1 year old boy.
Aug 2012
La Isla Foundation's mission is to research to identify the cause of the CKDnT epidemic in Nicaragua and create interventions to support affected workers.
I was commissioned to create an infographic illustration comparing ordinary CKD to CKDnt.
Album design 2011
Hometown 2012
Art Director & UI Designer
Pitch for Jura
Created several different versions of layouts for Jura featuring a strong typographical style highlighting inspirational films on the island of Jura.
UI Designer
July 2013
Created responsive design solutions for the EE website for Desktop, Tablet and Mobile
Art Director & Designer
Jul 10 – Dec 11
I’ve worked on a handful of HSBC projects at various agencies over years, which include banner ads, websites, iphone/feature phone and ATM designs.
In my most recent work, I was a Senior Designer and Art Director as part of a team of designers and IA’s at Sapient Nitro.
I created screen designs to the HSBC interim site before the launch of their new website, explored visual language concepts, grid implementation, promotional areas and calculator graphs for the new site.
In addition, I assisted on a phone and ATM design project for Mexico, then was brought on again to work as part of that team to set the style, create assets and explore layouts.
Art Direction, Design & UX
Aug 2009 – Sep 2009
This project was a pitch for artist representation agency, Casarotto.
A creative search function was key to have, as they have a vast offering of talent and specific jobs relating to the different parts of the business; Casarotto Ramsay and Casarotto Marsh.
The pitch was won at ODD and the site is live:
